We created "Take it On" posters for the School of Visual Arts (SVA) in New York City. We looked around our studio and realized that the Sagmeister & Walsh team is rooted in the SVA community. Stefan teaches at the MFA Design department, Jessica teaches at the BFA Design department and designer Santiago Carrasquilla was a student at the BFA Design department.
We embraced the maxim by literally taking typography to our faces. We worked with renowned photographer Henry Leutwyler and creative retoucher Erik Johansson to achieve this poster series, which displayed throughout the NYC subway stations.
Visit our Case Study for more information.
Agency/Studio: Sagmeister & Walsh, 2013 Creative Direction: Stefan Sagmeister Design: Stefan Sagmeister, Jessica Walsh & Santiago Carrasquilla Photography: Henry Leutwyler Retouching: Erik Johansson
